Client

Client

G-Star

G-Star

UIUX

UIUX

Website Redesigning

Website Redesigning

Development

Development

Tool Stack

Tool Stack

Duration

Duration

2 Weeks

 Luxury Fashion Meets Digital Innovation – The Bold Move That Transformed G-Star

 Luxury Fashion Meets Digital Innovation – The Bold Move That Transformed G-Star

A premium, high-speed, and visually immersive eCommerce platform built to reflect G-Star’s bold identity. Designed for seamless navigation, compelling product showcases, and a frictionless shopping experience, the new website elevates brand perception and drives conversions

G-Star

G-Star

Opportunities

Opportunities

Localization

Navigation

Content Organization

Brand Alignment

Content Organization

G-Star

G-Star

Innovative Breakthroughs

Innovative Breakthroughs

Localization

Streamlined Content Layout

Navigation

Brand-Aligned Visual Design

Content Organization

Enhanced Navigation Design

Brand Alignment

Conversion-Optimized CTAs

Content Organization

 Enhanced Navigation Design

G-Star

G-Star

Design System

Design System

Fonts

Fonts

Aa

Euclid Circular A

Headings & Subheadings

The quick brown fox jumps over the lazy dog

Medium

SemiBold

Bold

Aa

Plus Jakarta Sans

Body & Subheadings

The quick brown fox jumps over the lazy dog

Regular

Medium

SemiBold

G-Star

G-Star

Outcomes

Outcomes

With

Elevated User Engagement

Time spent on the website increased by 50%.

The bounce rate dropped by 35%, keeping users browsing longer.

Time spent on the website increased by 50%.

eCommerce conversion rates increased by 40%

Checkout drop-offs decreased due to the streamlined process

Stronger Brand Perception

G-Star’s premium aesthetic was reinforced through high-end UI/UX

Customers perceived the brand as more innovative and luxury-driven

Enhanced Mobile Experience

Mobile sessions increased by 60% due to better responsiveness

Smooth scrolling and faster load times improved the shopping journey.

Enhanced Mobile Experienc

More users visited G-Star’s sustainability pages

Social media shares of G-Star’s sustainability initiatives doubled

Without UIXANO

Low User Engagement

Users spent less than 1 minute per session.

High bounce rates led to lost opportunities.

Boosted Online Sales

eCommerce conversion rates increased by 40%

Conversion rates on forms were below 10%

Weak Brand Presence

The outdated site failed to convey industry leadership

No case studies or proof points to build trust

Unoptimized Mobile Experience

Mobile users struggled with slow navigation

The mobile bounce rate was over 70%

Minimal SEO Impact

Low search engine visibility led to minimal organic traffic

No structured content for ranking industry-specific keywords

G-Star

Testimonial

Shareef Khan

Board Member, GStar

UIXANO redesigned our platform from the ground up, making it more user-friendly and engaging. It’s exactly what we needed to improve customer experience. Thanks again!

G-Star

G-Star

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© 2024 UIXANO – All Rights Reserved.

Assess where your business stands in the digital landscape

Take the Digital fitness test

Connect@uixano.com

© 2024 UIXANO – All Rights Reserved.

Assess where your business stands in the digital landscape

Take the Digital fitness test

Connect@uixano.com

© 2024 UIXANO – All Rights Reserved.

Assess where your business stands in the digital landscape

Take the Digital fitness test

Connect@uixano.com

© 2024 UIXANO – All Rights Reserved.